AI Search

Growth Strategy

Playbook

A 12-Month Organic Growth Blueprint—Built for the AI Era

We fuse classic SEO fundamentals with entity-based, answer-engine tactics to give you a quarter-by-quarter roadmap that out-paces Google updates, ChatGPT snapshots, and every rival in between. One playbook. Unlimited upside.

The Premium Package

AI Search Growth Strategy Playbook

Scope

One-time, end-to-end organic growth plan (12-month horizon)

What you get

Delivery

14-day turnaround (after client questionnaire)

Investment

 (quote provided after discovery Call)

 

Why This Playbook?

  • Future-proof focus: Aligns content with entity SEO and generative-AI snapshots.
  • Action-ready: Every task is prioritized by effort vs. impact—hand it straight to your team.
  • One price, no retainer: Get senior-level strategy without locking into monthly fees.

Deliverable Details

  1. Audit & Research Bundle – technical, content, backlink, competitor, and AI-visibility reports.
  2. Content & Keyword Masterfile – spreadsheet with clusters, entities, intents, and target SERP features.
  3. Quarterly Roadmap Calendar – who does what, when: tech fixes → content → links → reviews.
  4. Schema & Internal-Link Guides – JSON-LD snippets + site-wide link map for authority flow.
  5. Authority Sprint Plan – PR hooks, guest-post targets, citation directories, and review tactics.
  6. Measurement Toolkit – GA4 goal setup checklist + Looker Studio SEO dashboard template.
  7. 90-Min Live Hand-Off – recorded Zoom to walk your team through every recommendation.

 

🔷 Why Choose Our AI Search Growth Strategy Playbook?

🔹 Challenge: Navigating the evolving landscape of AI-driven search
In-House Pain: Traditional SEO strategies fall short in the age of generative AI
Our Fix: Provide a comprehensive, future-proof roadmap that aligns with both classic SEO and AI-driven answer engines

🔹 Challenge: Lack of a structured, long-term content strategy
In-House Pain: Content efforts are sporadic and lack cohesion
Our Fix: Deliver a 12-month, quarter-by-quarter content roadmap with prioritized tasks and clear timelines

🔹 Challenge: Difficulty in measuring the impact of SEO efforts
In-House Pain: Unclear KPIs and lack of actionable insights
Our Fix: Offer a KPI & dashboard template integrated with GA4 and Looker Studio for transparent performance tracking

🔷 Premium Package Overview

🔹 Scope:
One-time, end-to-end organic growth plan covering a 12-month horizon ✅

🔹 What You Get:

  • Full technical & content audit (Core Web Vitals, crawl, schema score) ✅

  • Competitive gap & backlink profile analysis (3 rivals) ✅

  • Entity-based keyword & topic map (1,000 terms, intent-tagged) ✅

  • Multi-quarter content roadmap (pillar & cluster schedule, publish cadence) ✅

  • Internal-linking & site structure blueprint ✅

  • Schema deployment guide for FAQ, HowTo, Product, LocalBusiness ✅

  • Authority-building & link-earning playbook (60 high-value prospects) ✅

  • Brand-as-entity checklist for Knowledge Graph & AI trust ✅

  • AI prompt-bank & snippet-target matrix (25 queries + outlines) ✅

  • KPI & dashboard template (GA4 + Looker Studio widgets) ✅

  • 90-min strategy walkthrough call + PDF slide deck ✅

🔹 Delivery:
14-day turnaround (after client questionnaire) ✅

🔹 Investment:
Quote provided after discovery call ✅

Why This Playbook?

  • Future-proof focus: Aligns content with entity SEO and generative-AI snapshots.
  • Action-ready: Every task is prioritized by effort vs. impact—hand it straight to your team.
  • One price, no retainer: Get senior-level strategy without locking into monthly fees.

Deliverable Details

  1. Audit & Research Bundle – technical, content, backlink, competitor, and AI-visibility reports.
  2. Content & Keyword Masterfile – spreadsheet with clusters, entities, intents, and target SERP features.
  3. Quarterly Roadmap Calendar – who does what, when: tech fixes → content → links → reviews.
  4. Schema & Internal-Link Guides – JSON-LD snippets + site-wide link map for authority flow.
  5. Authority Sprint Plan – PR hooks, guest-post targets, citation directories, and review tactics.
  6. Measurement Toolkit – GA4 goal setup checklist + Looker Studio SEO dashboard template.
  7. 90-Min Live Hand-Off – recorded Zoom to walk your team through every recommendation.

Google Premier Partner

⭐⭐⭐⭐⭐
“Shaun is in the 1% of marketers that truly look at the numbers and trends and makes smart business decisions based on the truth of numbers, not just an opinion. I wouldn’t hesitate to say he is one of the best marketing analysts that I have ever come across. On a personal level, he’s been amazing to work with, I look forward to our meetings. He’s treated us (PPC vendor) with kindness and respect, there isn’t a bad thing I could say about Shaun. 10/10 would recommend.”

~Chris Cunningham

Director of Insights

⭐⭐⭐⭐⭐
“One of many great pleasures in working with Shaun is his data-driven approach to business growth. Our weekly team conversations are always aligned to data points, open collaboration on where to pivot to ensure we are on the right path to hit goals. He’s driven to win, continually learni and his enthusiasm and approach to leadership are contagious with his team and ours. He is a wonderful human who cares about the success of everyone he works with.”

~Tammy Miles

Corporate Director

⭐⭐⭐⭐⭐
“Shaun gets tangible marketing results out of every situation by leveraging the natural talents of his vendors, teams, and partners. Shaun is a master at building and leveraging relationships to uncover tools, isolating best practices, and exceeding targets. His relentless drive to stay on the cutting edge of his industry is what makes him a formidable digital marketing expert.”

~Rachel Lawler

Ready to Own Organic Growth? Book a 15-Minute Consultation Today!

Frequently Asked Questions About Our AI Search Growth Strategy Playbook

Do you implement the recommendations?

No—this is a one-time strategic blueprint. Your in-house or freelance team executes. Need help later? We offer hourly consultation blocks if needed.

 

How soon will we see results?

Technical and on-page fixes usually lift crawlability within weeks; content and link wins compound over 3–6 months as you publish per the roadmap.

 

Is this just for Google, or also AI tools?

Both. The roadmap targets classic SERPs and generative engines like ChatGPT, Gemini, and Perplexity via entity coverage and snippet-friendly formatting.

 

What if Google drops a core update mid-year?

Your playbook includes a contingency checklist—plus we can schedule an optional review call to recalibrate.

 

Resources

  • Semrush (State of Marketing)67% of small businesses are now using AI for content marketing or SEO, and those marketers have seen an average 70% increase in ROIsemrush.com. This playbook leverages AI at every step – from keyword analysis to content scheduling – to deliver that kind of ROI by keeping your strategy ahead of the curve.
  • Content Marketing Institute – 64% of the most successful B2B marketers have a documented content strategyteleverde.com. In other words, a year-long, well-structured plan (like this playbook) is what separates winners from those “winging it.” Our playbook ensures you’re executing a proactive strategy, quarter by quarter, rather than reacting ad-hoc.