Founder and Lead StrategistClickIt CMOThe Strategist Behind ClickIt CMO
I built ClickIt CMO for business owners who need senior marketing judgment and hands-on execution without being passed to a junior account manager.You get Shaun. The person shaping the plan is the person leading the work.
15+ yearsLeading digital marketing strategy and execution
28 credentialsDigital marketing certifications and licenses
UVA + VanderbiltAdvanced education in marketing AI and prompt engineering
Founder-ledSenior strategy without the agency layers
Why ClickIt CMO Exists
Senior Marketing Help Should Feel Personal
Hiring marketing help is a big step for a small business. I built ClickIt CMO to deliver fractional CMO-level thinking with hands-on SEO and AI Search execution, without big-agency cost or runaround.You are not passed to an account manager. You get me, the person building the strategy and doing the work.I am not a vendor. I am a partner. Clear priorities, honest reporting, and business outcomes matter more than traffic for traffic's sake.
“With a traditional agency, you may get an SEO account manager. With ClickIt CMO, you get Shaun, your own Fractional Chief Marketing Officer.”
Shaun Wilson, Founder of ClickIt CMO
Professional Bio
Shaun Wilson, Founder and Lead Strategist
Shaun Wilson is the founder and lead strategist of ClickIt CMO. He is a digital marketing leader with more than 15 years of experience across SEO, paid search, conversion optimization, content, email, analytics, local visibility, and customer acquisition.His current work helps growth-minded businesses become easier to find, understand, trust, and choose across Google Search, AI-powered search, local results, and their own websites. Shaun combines fractional CMO-level judgment with direct execution, so strategy stays connected to the work and the work stays connected to measurable business goals.The Rare Combination
CMO Leadership and AI Search Expertise in One Working Relationship
Many businesses have to choose between senior marketing leadership and the specialist doing the work. With ClickIt CMO, the strategist connecting the business problem to SEO and AI Search is also directly involved in execution, measurement, and decisions.
Why this matters to a client
Senior business judgment stays connected to search strategy and implementation. That means fewer handoffs, faster decisions, clearer accountability, and one person who understands why the work matters as well as how it gets done.
Research Behind the Model
The model combines public occupational data with recent industry research on SEO, AI Search, and marketing leadership.
U.S. Bureau of Labor Statistics occupational structureO*NET Search Marketing StrategistsSemrush AI and SEO operational-gap studySEOFOMO State of AI Search OptimizationGartner annual CMO spend research
Directional workforce model. Counts are rounded and use overlapping occupation, role, survey, seniority, and direct-execution filters. The model is not a census and should not be read as an independently verified market count.
Experience Applied
Authority Grounded in the Work
Shaun's expertise spans the full path from discovery to conversion, but every engagement starts with the business problem, not a generic channel checklist.SEO + AI SearchTechnical foundations, content, entities, authority, measurement, and answer-engine readiness.Visibility DiagnosisEvidence-led audits that clarify gaps, priorities, competitors, and the strongest next move.Focused ExecutionDefined services for specific technical, content, local, schema, authority, and measurement needs.First-Hand PerspectivePractical guidance built from active client work, ongoing research, and changing search behavior.
Selected Education and Credentials
Continuous Learning That Supports Better Decisions
The goal is not to collect badges. It is to keep modern tools grounded in proven marketing strategy, customer behavior, and measurable outcomes.AI
UVA Darden School of BusinessGenerative AI for Marketing, focused on applying emerging AI capabilities to real marketing decisions.PE
Vanderbilt UniversityAdvanced Prompt Engineering, supporting rigorous research, workflow design, and useful AI applications.28
Digital Marketing Certifications and LicensesOngoing education across SEO, analytics, paid media, conversion, customer acquisition, and emerging AI.Credential details change as training is completed. View the current credential record on LinkedIn.
How Shaun Works
Senior Judgment, Clear Priorities, Hands-On Follow-Through
A practical operating rhythm keeps recommendations tied to resources, economics, risk, and the result the business actually needs.1
Listen
Understand the business, audience, economics, constraints, and definition of success.2
Diagnose
Evaluate visibility, buyer questions, competitors, technical health, content, and conversion paths.3
Prioritize
Sequence the work by impact, effort, risk, timing, and the resources available.4
Lead and Execute
Implement, measure, explain what changed, and keep improving what produces useful outcomes.Client Perspective
Trust Is Built in the Working Relationship
Credentials establish a foundation. Clients decide whether the strategy, communication, and follow-through make that expertise useful."I truly appreciate Shaun's thoroughness, passion, and expertise. I feel incredibly grateful to have met him and made the decision to hire him. His expertise across Google, SEO, AI Search, content strategies, lead generation, and digital marketing has been invaluable to my business. He takes the time to truly understand the business and help it grow."
Nicholas A. Ibello, CFP®, AIF®Founder and CEO, Ibello Wealth Management
About Shaun Wilson
Clear Answers About the Person Behind the Work
Who is Shaun Wilson?
Shaun Wilson is the founder and lead strategist of ClickIt CMO, a founder-led marketing consultancy focused on SEO, AI Search Optimization, local visibility, conversion, and fractional CMO strategy.What makes ClickIt CMO different?
Clients work directly with Shaun. The person diagnosing the problem and building the strategy remains connected to implementation, measurement, and the business outcome.What experience and credentials does Shaun have?
Shaun has more than 15 years of digital marketing leadership experience and 28 digital marketing certifications and licenses, including Generative AI for Marketing through UVA Darden and Advanced Prompt Engineering through Vanderbilt University.Does Shaun personally work on every engagement?
Yes. ClickIt CMO is intentionally founder-led. Shaun personally reviews inquiries, develops strategy, leads the work, and brings in specialized support only when the engagement requires it.A Direct Conversation With Shaun