Shaun Wilson is a Fractional Chief Marketing Officer and AI search expert with 15 + years leading omni-channel campaigns—SEO, SEM, CRO, content, email, and more—for growth-minded businesses. He founded ClickIt CMO to deliver enterprise-level marketing strategy on a flexible, fractional basis.

What certifications does Shaun hold?

Shaun earned the Generative AI for Marketing certification from the UVA Darden School of Business, the Advanced Prompt Engineering credential from Vanderbilt University, and professional certificates in Conversion Rate Optimization and Customer Acquisition. Check out his LinkedIn profile to see all 29 of his professional AI and Digital Marketing certifications.

What makes Shaun’s approach different?

He merges data-driven marketing fundamentals with cutting-edge generative AI for marketing tactics—like entity-based SEO and conversational funnels—to secure position-zero rankings and boost on-site conversions. His proprietary chatbot, Rosie the Answer-Engine Concierge™, demonstrates this fusion of digital marketing strategy and AI.

How did the idea for Rosie the Answer-Engine Concierge™ come about?

After seeing how many websites lose mid-funnel visitors due to unanswered questions, Shaun combined his CRO expertise with prompt-engineering skills to create Rosie—a 24 / 7 AI concierge that guides prospects smoothly from curiosity to conversion.

What’s the best way to professionally connect with Shaun?

Send a connection request or DM on LinkedIn: www.linkedin.com/in/therealshaunwilson

Shaun Wilson speaking on stage about marketing strategy

Founder and Lead Strategist
ClickIt CMO

Meet Shaun Wilson

The Strategist Behind ClickIt CMO

I built ClickIt CMO for business owners who need senior marketing judgment and hands-on execution without being passed to a junior account manager.

You get Shaun. The person shaping the plan is the person leading the work.

Talk With Shaun Connect on LinkedIn

15+ yearsLeading digital marketing strategy and execution

28 credentialsDigital marketing certifications and licenses

UVA + VanderbiltAdvanced education in marketing AI and prompt engineering

Founder-ledSenior strategy without the agency layers

Why ClickIt CMO Exists

Senior Marketing Help Should Feel Personal

Hiring marketing help is a big step for a small business. I built ClickIt CMO to deliver fractional CMO-level thinking with hands-on SEO and AI Search execution, without big-agency cost or runaround.

You are not passed to an account manager. You get me, the person building the strategy and doing the work.

I am not a vendor. I am a partner. Clear priorities, honest reporting, and business outcomes matter more than traffic for traffic's sake.

Professional Bio

Shaun Wilson, Founder and Lead Strategist

Shaun Wilson is the founder and lead strategist of ClickIt CMO. He is a digital marketing leader with 15+ years of experience across SEO, paid search, conversion optimization, content, email, analytics, local visibility, and customer acquisition.

His current work helps growth-minded businesses become easier to find, understand, trust, and choose across Google Search, AI-powered search, local results, and their own websites. Shaun combines fractional CMO-level judgment with direct execution, so strategy stays connected to the work and the work stays connected to measurable business goals.

Experience Applied

Authority Grounded in the Work

Shaun's expertise spans the full path from discovery to conversion, but every engagement starts with the business problem, not a generic channel checklist.

SEO + AI SearchTechnical foundations, content, entities, authority, measurement, and answer-engine readiness. Visibility DiagnosisEvidence-led audits that clarify gaps, priorities, competitors, and the strongest next move. Focused ExecutionDefined services for specific technical, content, local, schema, authority, and measurement needs. First-Hand PerspectivePractical guidance built from active client work, ongoing research, and changing search behavior.

Selected Education and Credentials

Continuous Learning That Supports Better Decisions

The goal is not to collect badges. It is to keep modern tools grounded in proven marketing strategy, customer behavior, and measurable outcomes.

UVA Darden School of Business Generative AI for Marketing, focused on applying emerging AI capabilities to real marketing decisions.

Vanderbilt University Advanced Prompt Engineering, supporting rigorous research, workflow design, and useful AI applications.

Digital Marketing Certifications and Licenses Ongoing education across SEO, analytics, paid media, conversion, customer acquisition, and emerging AI.

Credential details change as training is completed. View the current credential record on LinkedIn.

How Shaun Works

Senior Judgment, Clear Priorities, Hands-On Follow-Through

A practical operating rhythm keeps recommendations tied to resources, economics, risk, and the result the business actually needs.

- Listen

Understand the business, audience, economics, constraints, and definition of success.

- Diagnose

Evaluate visibility, buyer questions, competitors, technical health, content, and conversion paths.

- Prioritize

Sequence the work by impact, effort, risk, timing, and the resources available.

- Lead and Execute

Implement, measure, explain what changed, and keep improving what produces useful outcomes.

Client Perspective

Trust is Built in the Working Relationship

Credentials establish a foundation. Clients decide whether the strategy, communication, and follow-through make that expertise useful.

"I truly appreciate Shaun's thoroughness, passion, and expertise. I feel incredibly grateful to have met him and made the decision to hire him. His expertise across Google, SEO, AI Search, content strategies, lead generation, and digital marketing has been invaluable to my business. He takes the time to truly understand the business and help it grow."

Nicholas A. Ibello, CFP®, AIF®Founder and CEO, Ibello Wealth Management

Visit Ibello Wealth Management

About Shaun Wilson

Clear Answers About the Person Behind the Work

Who is Shaun Wilson?

Shaun Wilson is the founder and lead strategist of ClickIt CMO, a founder-led marketing consultancy focused on SEO, AI Search Optimization, local visibility, conversion, and fractional CMO strategy.

What makes ClickIt CMO different?

Clients work directly with Shaun. The person diagnosing the problem and building the strategy remains connected to implementation, measurement, and the business outcome.

What experience and credentials does Shaun have?

Shaun has 15+ years of digital marketing leadership experience and 28 digital marketing certifications and licenses, including Generative AI for Marketing through UVA Darden and Advanced Prompt Engineering through Vanderbilt University.

Does Shaun personally work on every engagement?

Yes. ClickIt CMO is intentionally founder-led. Shaun personally reviews inquiries, develops strategy, leads the work, and brings in specialized support only when the engagement requires it.

A Direct Conversation With Shaun

Need Senior Marketing Thinking Without the Agency Layers?

Share where visibility, leads, conversion, or marketing direction is getting stuck. Shaun will review the situation personally and help identify the clearest next step.

Tell Shaun What You Need to Improve Explore SEO and AI Search Services