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How to Track AI Traffic in GA4 with the New AI Assistant Channel

How to Track AI Traffic in GA4 with the New AI Assistant Channel

by Shaun Wilson | Sep 10, 2026 | Analytics & Measurement, AI Search Optimization

Analytics & Measurement | AI Search Optimization How to Track AI Traffic in GA4 with the New AI Assistant Channel Find AI referrals, build useful reports, and understand what the numbers can tell you. Shaun WilsonFractional CMO and AI Search Strategist Published...
Your SEO roadmap after an audit… What should you fix first?

Your SEO roadmap after an audit… What should you fix first?

by Shaun Wilson | Sep 9, 2026 | AI Search Optimization

SEO and AI Search | Audit prioritiesYour SEO roadmap after an audit… What should you fix first?Turn your audit findings into an SEO roadmap your team can use. Compare the evidence, business value and dependencies, then give each priority an owner and a clear finish...
AI Is Compressing the Buyer’s Journey – What Should You Do About It?

AI Is Compressing the Buyer’s Journey – What Should You Do About It?

by Shaun Wilson | Sep 3, 2026 | AI Search Optimization

AI Search Optimization | Buyer Journey and Conversion AI Is Compressing the Buyer’s Journey: What Should You Do About It? AI is doing more of the research, comparison, and shortlisting before buyers ever reach your website. Shaun WilsonFractional CMO and AI Search...
Google AI Mode Is Rewriting Search: Why Ranking No. 1 Is No Longer Enough

Google AI Mode Is Rewriting Search: Why Ranking No. 1 Is No Longer Enough

by Shaun Wilson | Jul 2, 2026 | AI Search Optimization, Trends & Strategy

AI Search Optimization | Trends and Strategy Google AI Mode Is Rewriting Search: Why Ranking No. 1 Is No Longer Enough Google AI Mode is changing how customers search, click, and choose. Businesses now have to earn visibility inside the answer as well as the rankings....
Google’s Worst Nightmare? The OpenAI Browser is Coming

Google’s Worst Nightmare? The OpenAI Browser is Coming

by Shaun Wilson | Jul 11, 2025 | AI Search Optimization, Trends & Strategy

AI Search Optimization | Trends and Strategy Google’s Worst Nightmare? The OpenAI Browser is Coming Why businesses must adapt to the new AI-first search reality. Shaun Wilson Fractional CMO and AI Search Strategist Published July 11, 2025 6 minute read Original...
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