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How to Optimize for AI Search Results in Google and ChatGPT

How to Optimize for AI Search Results in Google and ChatGPT

by Shaun Wilson | Jun 2, 2025 | AI Search Optimization, Analytics & Measurement

AI Search Optimization | Practical GuideHow to Optimize for AI Search Results in Google and ChatGPTAI search visibility starts with strong SEO, clear answers, recognizable expertise, and evidence that search and answer systems can retrieve, understand, and trust.Shaun...
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Marketing Efficiency Ratio (MER): Formula, Benchmarks, and Strategy

by Shaun Wilson | Oct 2, 2024 | Analytics & Measurement

Analytics & MeasurementMarketing Efficiency Ratio (MER): Formula, Benchmarks, and StrategyMarketing Efficiency Ratio (MER) shows how efficiently total marketing spend contributes to total revenue, giving leaders a blended performance view alongside channel-level...
What Does a Fractional CMO Do?

What Does a Fractional CMO Do?

by Shaun Wilson | Oct 4, 2023 | AI Search Optimization, Analytics & Measurement, Trends & Strategy

AI Search Optimization | Analytics & Measurement | Trends & StrategyWhat Does a Fractional CMO Do?A fractional CMO offers part-time senior marketing expertise, focusing on growth strategy, ROI/ROAS, and vendor audits. They help businesses optimize marketing...

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