ClickIt CMO Resources
Analytics & Measurement
Explore practical guidance on SEO, AI Search Optimization, and the marketing decisions that drive growth.
Written by Shaun Wilson
Founder, strategist, and hands-on practitioner
15+ years of experience | 28 certifications and licenses
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GA4 now groups recognized AI referrals in an AI Assistant channel. Learn where to find it, which reports help you understand visitors, […]
June 8, 2026
Learn how technical SEO, answer-first content, entity clarity, and authority signals improve visibility in Google AI Overviews, AI Mode, ChatGPT, and other […]
May 24, 2025
Marketing Efficiency Ratio (MER) compares total revenue with total marketing spend. Learn how MER complements ROAS, CAC, contribution margin, and incrementality when […]
October 18, 2024
A fractional CMO is a part-time marketing executive who drives strategy and growth without the full-time cost. Learn what fractional CMOs do […]
October 4, 2023