ClickIt CMO Resources
Trends & Strategy
Explore practical guidance on SEO, AI Search Optimization, and the marketing decisions that drive growth.
Written by Shaun Wilson
Founder, strategist, and hands-on practitioner
15+ years of experience | 28 certifications and licenses
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Google is not disappearing. It is becoming an AI answer engine. Here is what current Google data and independent click research mean […]
September 10, 2025
AI Search Optimization | Trends and Strategy Google's Worst Nightmare? The OpenAI Browser is Coming Why businesses must adapt to the new […]
July 17, 2025
AI and zero-click results are changing how SEO and paid search create value. Learn how small businesses can protect visibility, measurement, and […]
December 12, 2024
Third-party cookies are crumbling, but your marketing doesn’t have to. Learn how to thrive in the Cookie Apocalypse with first-party data and […]
March 15, 2024
Discover the key scenarios when hiring a fractional CMO makes sense. From strategic growth and marketing transitions to implementing AI SEO and […]
January 21, 2024
AI Search Optimization | Trends & Strategy The Benefits of Hiring a Fractional CMO for Omni-Channel Digital Marketing Fractional CMOs offer cost-effective, […]
November 27, 2023
A fractional CMO is a part-time marketing executive who drives strategy and growth without the full-time cost. Learn what fractional CMOs do […]
October 4, 2023