AI-Driven Digital Marketing Insights

Why MER is the New ROAS for 2025: Navigating an AI-Driven, Post-Cookie Era

Why MER is the New ROAS for 2025: Navigating an AI-Driven, Post-Cookie Era

Third-party cookies are crumbling and AI-driven, zero-click searches are on the rise – but your marketing ROI doesn’t have to suffer. Learn why Marketing Efficiency Ratio (MER) is emerging as the must-track metric for 2025, providing a holistic view of performance across all channels (even those that don’t generate clicks), and how ClickIt CMO can help you maximize ROI in the age of AI-powered marketing.