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AI Search Is Disrupting SEO: What Small Businesses Need to Know

AI Search Is Disrupting SEO: What Small Businesses Need to Know

by Shaun Wilson | May 12, 2025 | AI Search Optimization

AI Search Is Disrupting SEO: What Small Businesses Need to Know Digital marketing is undergoing a seismic shift. Until recently, success online was all about earning clicks on search engine results. But with the explosion of AI-driven search technologies like ChatGPT,...
How AI and Zero-Click Search Are Changing SEO and PPC for Small Businesses

How AI and Zero-Click Search Are Changing SEO and PPC for Small Businesses

by Shaun Wilson | Feb 19, 2025 | AI Search Optimization, Trends & Strategy

How AI and Zero Click Search Are Changing SEO and PPC for Small Businesses SEO & PPC in the Age of AI and Zero-Click Search: What Small Businesses Need to KnowSmall business owners have long understood the value of SEO (search engine optimization) and PPC...
Why MER is the New ROAS for 2024: Navigating the Evolving Buyer’s Journey and the Cookie Apocalypse

Why MER is the New ROAS for 2024: Navigating the Evolving Buyer’s Journey and the Cookie Apocalypse

by Shaun Wilson | Dec 11, 2024 | Analytics & Measurement

Embracing Complexity: How the Marketing Efficiency Ratio Revolutionizes ROAS Measurement in Today’s Omnichannel Landscape. In this insightful blog post, we explore the increasingly critical role of the Marketing Efficiency Ratio (MER) as the new standard for...
Unlocking SEO Success: The Power of Backlinks and Citations

Unlocking SEO Success: The Power of Backlinks and Citations

by Shaun Wilson | Oct 2, 2024 | Authority & Link Strategy, Uncategorized

Maximizing Your SEO Strategy: Harnessing the Power of Backlinks for Digital Dominance. In this insightful blog post from ClickItCMO.com, we delve into the power of backlinks and their pivotal role in SEO success. Backlinks, essentially digital votes of confidence,...
Increase Your Website Traffic: Leveraging Google Search Console for Marketers and Businesses

Increase Your Website Traffic: Leveraging Google Search Console for Marketers and Businesses

by Shaun Wilson | Jul 24, 2024 | AI Search Optimization

Maximizing Visibility: Drive Traffic with Google Search Console Insights. Discover the transformative power of Google Search Console (GSC) to increase your website traffic. Our comprehensive guide walks you through targeted strategies such as keyword analysis and...
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