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How to Optimize for AI-Driven Search: Essential SEO Strategies for Visibility in Google SGE and ChatGPT

How to Optimize for AI-Driven Search: Essential SEO Strategies for Visibility in Google SGE and ChatGPT

by Shaun Wilson | Jun 2, 2025 | AI Search Optimization, Analytics & Measurement

Don’t Get “Disappeared” from Search If you’ve noticed Google’s search results looking a lot different lately, you’re not alone. More searches than ever are answered directly on the results page – sometimes by Google’s own AI summaries or answer boxes – leaving fewer...
New SEO Ranking Secrets from Google’s DOJ Deposition

New SEO Ranking Secrets from Google’s DOJ Deposition

by Shaun Wilson | May 5, 2025 | AI Search Optimization, Authority & Link Strategy

New SEO Ranking Secrets from Google’s DOJ Deposition What if you could peek behind the curtain of Google’s ranking algorithm? A recent U.S. Department of Justice deposition of a Google engineer just gave us that chance, revealing new SEO ranking secrets from Google’s...
AI Search Is Disrupting SEO: What Small Businesses Need to Know

AI Search Is Disrupting SEO: What Small Businesses Need to Know

by Shaun Wilson | Apr 10, 2025 | AI Search Optimization

AI Search Is Disrupting SEO: What Small Businesses Need to Know Digital marketing is undergoing a seismic shift. Until recently, success online was all about earning clicks on search engine results. But with the explosion of AI-driven search technologies like ChatGPT,...
How AI and Zero-Click Search Are Changing SEO and PPC for Small Businesses

How AI and Zero-Click Search Are Changing SEO and PPC for Small Businesses

by Shaun Wilson | Mar 21, 2025 | AI Search Optimization, Trends & Strategy

How AI and Zero Click Search Are Changing SEO and PPC for Small Businesses SEO & PPC in the Age of AI and Zero-Click Search: What Small Businesses Need to KnowSmall business owners have long understood the value of SEO (search engine optimization) and PPC...
Why MER is the New ROAS for 2025: Navigating an AI-Driven, Post-Cookie Era

Why MER is the New ROAS for 2025: Navigating an AI-Driven, Post-Cookie Era

by Shaun Wilson | Oct 2, 2024 | Analytics & Measurement

Measuring Marketing ROI in the Age of AI Search and Zero-Click Conversions In the dynamic landscape of digital marketing, marketers are facing a perfect storm of disruption. Privacy changes are dismantling traditional tracking (the “cookie apocalypse”), while...
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