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Why MER is the New ROAS for 2024: Navigating the Evolving Buyer’s Journey and the Cookie Apocalypse

Why MER is the New ROAS for 2024: Navigating the Evolving Buyer’s Journey and the Cookie Apocalypse

by Shaun Wilson | Dec 11, 2024 | Analytics & Measurement

Embracing Complexity: How the Marketing Efficiency Ratio Revolutionizes ROAS Measurement in Today’s Omnichannel Landscape. In this insightful blog post, we explore the increasingly critical role of the Marketing Efficiency Ratio (MER) as the new standard for...
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