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How to Optimize for AI-Driven Search: Essential SEO Strategies for Visibility in Google SGE and ChatGPT

How to Optimize for AI-Driven Search: Essential SEO Strategies for Visibility in Google SGE and ChatGPT

by Shaun Wilson | Jun 2, 2025 | AI Search Optimization, Analytics & Measurement

Don’t Get “Disappeared” from Search If you’ve noticed Google’s search results looking a lot different lately, you’re not alone. More searches than ever are answered directly on the results page – sometimes by Google’s own AI summaries or answer boxes – leaving fewer...
Why MER is the New ROAS for 2025: Navigating an AI-Driven, Post-Cookie Era

Why MER is the New ROAS for 2025: Navigating an AI-Driven, Post-Cookie Era

by Shaun Wilson | Oct 2, 2024 | Analytics & Measurement

Measuring Marketing ROI in the Age of AI Search and Zero-Click Conversions In the dynamic landscape of digital marketing, marketers are facing a perfect storm of disruption. Privacy changes are dismantling traditional tracking (the “cookie apocalypse”), while...
What Does a Fractional CMO Do?

What Does a Fractional CMO Do?

by Shaun Wilson | Oct 4, 2023 | AI Search Optimization, Analytics & Measurement, Trends & Strategy

Fractional CMOs: The Secret Weapon for Growth in the AI Era If you’re looking to boost business growth without the high cost of a full-time Chief Marketing Officer, consider working with a fractional CMO. Fractional CMOs are experienced marketing executives who work...
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