ClickIt CMO Resources

AI Search Optimization

Explore practical guidance on SEO, AI Search Optimization, and the marketing decisions that drive growth.

Shaun Wilson, founder of ClickIt CMO

Written by Shaun Wilson

Founder, strategist, and hands-on practitioner

15+ years of experience | 28 certifications and licenses

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Behavioral SEO: Myth or Fact? The Truth About Buying Clicks

Google uses interaction data, but that doesn’t prove buying clicks is a sound SEO strategy. Learn how to assess the claims and […]

September 15, 2026

How to Track AI Traffic in GA4 with the New AI Assistant Channel

GA4 now groups recognized AI referrals in an AI Assistant channel. Learn where to find it, which reports help you understand visitors, […]

September 10, 2026

Your SEO roadmap after an audit… What should you fix first?

Turn your audit findings into an SEO roadmap your team can use. Compare the evidence, business value and dependencies, then give each […]

September 9, 2026

AI Is Compressing the Buyer’s Journey – What Should You Do About It?

AI is changing the buyer’s journey by moving research, comparison, and shortlisting into answer engines. Here is what businesses must change across […]

September 3, 2026

Google AI Mode Is Rewriting Search: Why Ranking No. 1 Is No Longer Enough

Google is not disappearing. It is becoming an AI answer engine. Here is what current Google data and independent click research mean […]

July 2, 2026

Google’s Worst Nightmare? The OpenAI Browser is Coming

AI Search Optimization | Trends and Strategy Google's Worst Nightmare? The OpenAI Browser is Coming Why businesses must adapt to the new […]

July 11, 2025

How to Optimize for AI Search Results in Google and ChatGPT

Learn how technical SEO, answer-first content, entity clarity, and authority signals improve visibility in Google AI Overviews, AI Mode, ChatGPT, and other […]

June 2, 2025

New SEO Ranking Secrets from Google’s DOJ Deposition

Google’s DOJ deposition revealed that anchor text, page content, and user interactions shape ranking systems. Learn what those signals mean for practical […]

May 5, 2025

AI Search Is Disrupting SEO: What Small Businesses Need to Know

AI-powered search is changing how small businesses earn visibility. Learn how strong SEO, useful content, and clear authority signals help brands compete […]

April 10, 2025